Are You Creating, or Removing, Barriers for People to Buy Your Product/Service?

Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing […]

                    

Best Business Commun

Best Business Communication Textbooks

Business Communicati

Business Communication Textbooks

Corporate Social Responsibility: Difficult Choices Require Strategic Approach

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? […]

                    

Bill Evans on the Creative Process & Self-Teaching

Many years ago I spoke of Bill Evans and his great appreciation of simplicity, and his capacity for tremendous amplification through honest simplification. Recently I stumbled upon a rare, 45-minute interview from the 1960s which Bill Evans did along with...